Telluride Tourism Board

On the genesis creative team, I was one of the designers who helped develop, design and produce a brand awareness campaign that kicked off in the winter of 2018 and ran for several consecutive seasons. The visual voice created under the direction of Executive Creative Director Janet Johnson gave them a differentiated platform and positioning of Telluride as the world class, four seasons destination that it is. With a landscape of competition, this campaign set this destination apart.