Snowmass Village

Snowmass Village is a destination unique from other mountain ski resorts. As a part of the Genesis creative design team engaged to rebrand the logo identity, positioning, and roll out campaign, I worked under the creative direction of Janet Johnson and senior designer Amy Neiswander in the logo process from concept to fruition. The result was a new word mark, positioning and campaign highlighting the stunning, vast landscape with a small mountain town feel. The ongoing work continues to differentiate Snowmass is a saturated competitor landscape.