The BOLDERBoulder 10K

Runner’s World named “America’s All Time Best 10K,” the BOLDERBoulder truly delivers a next-level race experience. 50,000 participants and over 100,000 spectators and a Memorial Day Tribute that is the only one of its kind. Working under the creative direction of Frank Mufic, we work closely with the Race Director Cliff Bosley and team to deliver an unforgettable race experience through messaging, shirt designs, and overall brand voice, including that for their COLDERBolder 5K, a seasonal favorite among Boulder’s locals and beyond.